Whatnot terms, defined properly
The vocabulary of live selling: what each term means, and what it means for how you run your shows.
Break (box break)
A live event where sealed product is opened on stream and buyers purchase shares of whatever is inside.
Spot
A purchased position in a break that entitles the buyer to a defined share of what gets opened.
Chase
The rare, high-value card or item that buyers are hoping to pull from a break or sealed product.
Hit
A pull from sealed product that is meaningfully valuable: an autograph, relic, low-numbered, or chase card.
Buy It Now (BIN)
A fixed-price purchase during a live show: the buyer taps buy and pays the listed price instead of bidding.
Whale
A buyer who spends far more than the room average and can change the economics of a show on their own.
Combined shipping
Multiple wins by the same buyer in one show shipping together as a single package with one label.
Weight class
The shipping weight tier a seller assigns to an item, which determines what the buyer pays for shipping.
Giveaway
A free item awarded to a viewer during a live show, used to reward the room and grow attendance.
Relist
Putting an unsold or returned item back up for sale in a later show or listing.