Pricing that pays for itself

Start free, pick a plan when you're ready, cancel anytime. No contracts, and we never take a cut of your sales.

Starter

$109/mo

Your numbers, live. Zero guesswork.

Start free

✓Pack & Ship
✓Live show coaching
✓Label printing
✓Whatnot
✓Help center & tickets
✓Revenue Projection

Growth

$179/mo

Two hosts. 30 days of data. Full automation.

Start free trial

✓Hall of Fame Callouts
✓Hall of Shame
✓Giveaway Studio
✓Giveaway Scheduled Slots
✓Event-Triggered Giveaways
✓Historical Data Access

Pro

$299/mo

Full team. Manager Dashboard. 90 days of data.

Start free trial

✓Rapid-Fire Giveaways
✓Unlimited Triggers
✓Conditions Library
✓Editorial Events Calendar
✓Featured Stream Detection
✓Competitor Stream Watch

Enterprise

Custom

Custom infrastructure for large-scale Whatnot operations.

Talk to sales

✓Unlimited Users
✓Unlimited Simultaneous Streams
✓Custom Data Retention
✓Multiple Fulfillment Centers
✓Per-Center Label Routing
✓Dedicated Account Manager

Every plan starts free. No card required.

Everything, side by side

Showing everything in Starter

Warehouse Management

Pack & Ship✓

Live show coaching✓

Tools

Label printing✓

App switches

Whatnot✓
Help center & tickets✓

analytics

Revenue Projection✓
Label Printing✓
Live Revenue Counter✓
Real-Time Event Feed✓
Manual Relist Prompt✓
Hourly Trend Chart✓
Momentum Windows✓
Post-Show Recap✓
Payment Failure Alerts✓

Popup Dashboard✓
Side-Panel Overlay✓

Product Finder

Product Finder✓
Product Finder Rooms✓

callouts

Enabled Callout Types["tip","bless","new_follower"]
Hall of Fame Callouts—
Hall of Shame—

giveaways

Manual Giveaway Pull✓
Giveaway Studio—
Giveaway Scheduled Slots—
Event-Triggered Giveaways—
Rapid-Fire Giveaways—

data

Historical Data Access—
Session Replay Retention (days)—
Whale Detection—

automation

Trigger Builder—
Unlimited Triggers—
Conditions Library—
Webhook Actions[]

intelligence

Growth Intelligence—
Tag Demand Analysis—
Tag Attribution—
Editorial Events Calendar—
Featured Stream Detection—
Competitor Stream Watch—

inventory

Inventory Push—

team

Manager Dashboard—
Manager Role Matrix—
Host Leaderboard—
Leaderboard Ranking Metric—
Leaderboard Windows—

export

Excel Export—
Excel Export Columns—

support

Priority Support—
White-Glove Onboarding—
Early Feature Access—

enterprise

Unlimited Users—
Unlimited Simultaneous Streams—
Custom Data Retention—
Multiple Fulfillment Centers—
Per-Center Label Routing—
Dedicated Account Manager—
Named Support Contact—
Custom SLA—
White-Label Dashboard—
Custom Domain—
API Access—
API Access Level—
ERP Integration Support—
Custom Contract Terms—
Onboarding & Integration Support—

limits

Host/User Seats1
Manager/Admin Seats—
Simultaneous Streams5
Historical Data Retention (days)—
Active Triggers—
Inventory Templates—
FAQ Rules—
Backfill Included (days)—

Feature	Starter	Growth	Pro	Enterprise
Warehouse Management
Pack & Ship	✓	✓	✓	✓
AI
Live show coaching	✓	✓	✓	✓
Tools
Label printing	✓	✓	✓	✓
App switches
Whatnot	✓	✓	✓	✓
Help center & tickets	✓	✓	✓	✓
analytics
Revenue Projection	✓	✓	✓	—
Label Printing	✓	✓	✓	—
Live Revenue Counter	✓	✓	✓	—
Real-Time Event Feed	✓	✓	✓	—
Manual Relist Prompt	✓	✓	✓	—
Hourly Trend Chart	✓	✓	✓	—
Momentum Windows	✓	✓	✓	—
Post-Show Recap	✓	✓	✓	—
Payment Failure Alerts	✓	✓	✓	—
ui
Popup Dashboard	✓	✓	✓	—
Side-Panel Overlay	✓	✓	✓	—
Product Finder
Product Finder	✓	✓	✓	✓
Product Finder Rooms	✓	✓	✓	✓
callouts
Enabled Callout Types	["tip","bless","new_follower"]	["tip","bless","new_follower","raid","milestone","engagement_spike","payment_failed","whale"]	["tip","bless","new_follower","raid","milestone","engagement_spike","payment_failed","whale"]	—
Hall of Fame Callouts	—	✓	✓	—
Hall of Shame	—	✓	✓	—
giveaways
Manual Giveaway Pull	✓	✓	✓	—
Giveaway Studio	—	✓	✓	—
Giveaway Scheduled Slots	—	✓	✓	—
Event-Triggered Giveaways	—	✓	✓	—
Rapid-Fire Giveaways	—	—	✓	—
data
Historical Data Access	—	✓	✓	—
Session Replay Retention (days)	—	30	90	—
Whale Detection	—	✓	✓	—
automation
Trigger Builder	—	✓	✓	—
Unlimited Triggers	—	—	✓	—
Conditions Library	—	—	✓	—
Webhook Actions	[]	["discord","slack"]	["discord","slack"]	—
intelligence
Growth Intelligence	—	✓	✓	—
Tag Demand Analysis	—	✓	✓	—
Tag Attribution	—	✓	✓	—
Editorial Events Calendar	—	—	✓	—
Featured Stream Detection	—	—	✓	—
Competitor Stream Watch	—	—	✓	—
inventory
Inventory Push	—	✓	✓	—
team
Manager Dashboard	—	—	✓	✓
Manager Role Matrix	—	—	[{"role":"owner","can":["all_actions","billing","role_assignment","export"],"cannot":[]},{"role":"manager","can":["view_all_dashboards","leaderboard","excel_export","edit_callouts","edit_triggers","manage_giveaways"],"cannot":["billing","role_assignment"]},{"role":"host","can":["own_show_dashboard","own_callouts","own_triggers","own_giveaway_studio"],"cannot":["other_hosts_data","manager_dashboard","billing","export"]},{"role":"viewer","can":["view_dashboards","view_recaps"],"cannot":["all_write_actions","billing","export"]}]	—
Host Leaderboard	—	—	✓	✓
Leaderboard Ranking Metric	—	—	total_sales_volume_usd	—
Leaderboard Windows	—	—	["7_days","30_days","90_days","custom"]	—
export
Excel Export	—	—	✓	✓
Excel Export Columns	—	—	["show_date","host","items_sold","gross_sales_usd","refunds_usd","failed_payments_usd","net_sales_usd","show_duration_min"]	—
support
Priority Support	—	—	✓	—
White-Glove Onboarding	—	—	✓	—
Early Feature Access	—	—	✓	—
enterprise
Unlimited Users	—	—	—	✓
Unlimited Simultaneous Streams	—	—	—	✓
Custom Data Retention	—	—	—	✓
Multiple Fulfillment Centers	—	—	—	✓
Per-Center Label Routing	—	—	—	✓
Dedicated Account Manager	—	—	—	✓
Named Support Contact	—	—	—	✓
Custom SLA	—	—	—	✓
White-Label Dashboard	—	—	—	✓
Custom Domain	—	—	—	✓
API Access	—	—	—	✓
API Access Level	—	—	—	read_write
ERP Integration Support	—	—	—	✓
Custom Contract Terms	—	—	—	✓
Onboarding & Integration Support	—	—	—	✓
limits
Host/User Seats	1	2	4	—
Manager/Admin Seats	—	—	1	—
Simultaneous Streams	5	5	5	—
Historical Data Retention (days)	—	30	90	—
Active Triggers	—	15	—	—
Inventory Templates	—	50	—	—
FAQ Rules	—	25	—	—
Backfill Included (days)	—	—	90	—

Change your plan whenever

Upgrade, downgrade, or add a marketplace any time. Your new plan starts at the next billing date. No prorated charges, no surprise math.

Is there a free trial?

Yes. Start free, no credit card. You only pay once you're running real shows and seeing the value.

What counts as a marketplace?

Each live platform you sell on. Right now that's Whatnot. eBay Live and TikTok Shop are in progress. Join the waitlist and we'll let you know.

Can I change plans anytime?

Anytime. No proration, ever. Your new plan takes effect cleanly at the next billing date.

Do you take a cut of my sales?

No. Flat monthly pricing only. We never take a percentage of your GMV. What Whatnot itself charges is a separate question, and the Whatnot fee calculator works out what a show actually leaves you.

Read the full FAQ →