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Built for the way live actually sells

Not a dashboard you check after the fact, but an operating system that works alongside you during the show and finishes the job after.

Run the live console from one screen

The console is a single linked instrument: KPI rail, live chat, AI nudges, and a click-to-inspect timeline. Everything you need while you're on air, nothing you don't.

  • Real-time revenue, viewers, and sold counts that update as it happens
  • Lia nudges surfaced inline, never a separate tab
  • Click any moment on the timeline to inspect what sold and to whom
● ON AIRTonight's break
Revenue
$8,101
Viewers
1,284
Sold
146
Sneaker lot heating up: 9 watchers, 0 bids.

Set the automation rules once, let them fire

Loyalty coupons, giveaways, win-backs, and follow-ups run on triggers you define. When a buyer hits a milestone or an item goes quiet, the right action happens automatically.

  • Visual trigger builder: if this happens, do that
  • Coupon, giveaway, and message actions out of the box
  • Every fire is logged so you can see exactly what ran and why
On 5th win → send 10% loyalty coupon
On item idle 5 min → drop price by 5%
On show end → DM thank-you to top buyers
On new buyer → tag for win-back sequence

Shipping labels and the work after the show, handled

Combined shipping, batched carrier label printing, and a guided pack queue that tells you exactly what goes in each box. Scan, seal, done. No more Sunday reconciliation.

  • Automatic combined shipping across a buyer's wins
  • Label waves printed in one click, straight to your thermal printer
  • Guided, scan-verified packing that eliminates mis-ships
SO-412holo_hannahPACKED
SO-411cardshark_77LABELED
SO-410sneakerfoxREADY

Your buyer CRM, built while you sell

Your customer list builds itself from live sales: purchase history, lifetime value, and the context to turn one-time bidders into regulars.

  • Lifetime value and order history per buyer, automatically
  • Segment your best customers for targeted offers
  • See who's new, who's loyal, and who's slipping away
🦊
holo_hannah
12 wins · loyal
$1,840
🦈
cardshark_77
new this week
$220
👟
sneakerfox
top spender
$3,410

Analytics and bookkeeping that show what actually made money

Revenue is easy. Profit is the point. Track margins per show, per item, and per buyer, with the fees, shipping, and costs already netted out.

  • True P&L with fees and shipping reconciled
  • Per-show and per-item performance breakdowns
  • Trends that tell you what to sell more of
MonSun
Net margin 41% · best item: holo lots

Multi-marketplace selling, one back office

Manage one inventory and one set of customers across every live marketplace. Start on Whatnot; add eBay Live and TikTok Shop without rebuilding a thing.

  • Single source of truth for inventory and orders
  • Automation and analytics work identically per channel
  • Add marketplaces as they launch, no migration
🟡
Whatnot
🔵
eBay Live
TikTok Shop

Sell everywhere live happens

Run Whatnot today. Add eBay Live and TikTok Shop as they come online. Same back office, same automation, same numbers.

🟡

Whatnot

LIVE NOW
🔵

eBay Live

COMING SOON

TikTok Shop

COMING SOON

See it on your own shows

Connect your store and watch your next show run itself.