Whatnot fees calculator UK: what a UK seller actually takes home
UK sellers are not on the same fee table as US sellers, and most calculators quote the American one. Enter a sale in pounds and this page gives you the commission, the payment processing fee, the VAT charged on top of both, and what lands in your account.
Commission is 6.67% of the sale price in most categories and 4% on Coins & Money. Payment processing is 2.42% of the order total plus £0.25 per transaction. VAT on fees is charged on top of both, at 20%. Rates verified 31 July 2026 against Whatnot's published fee schedule.
You take home
from £25.00 of sales. Total cost £3.18, an effective rate of 12.7%.
| Sale | |
|---|---|
| Sale price | £25.00 |
| Fees | |
| Commission (6.67%) | −£1.67 |
| Payment processing (2.42% + £0.25) | −£0.98 |
| of which flat transaction fee | £0.25 |
| of which charged on shipping and tax you never keep | £0.12 |
| VAT on fees | −£0.53 |
| Total fees | −£3.18 |
| Take-home | |
| You keep | £21.82 |
Add what the item cost you and this becomes a profit calculator: profit, margin, return on your money, and the price you break even at.
VAT is charged on Whatnot fees. The 20% default is the rate used in Whatnot’s own published example; your country’s rate may differ.
Try a real scenario
Rates verified 31 July 2026 against Whatnot's published seller fee schedule. Sales tax is estimated on the item plus shipping; the real rule varies by state and country. Fee schedules change and Whatnot runs limited-time promotions, so confirm current rates before you plan around them.
The rates Whatnot publishes for the United Kingdom
Whatnot publishes one fee table covering EU and UK, and this is it, transcribed with nothing added.
| Fee | Rate |
|---|---|
| Commission, most categories Charged on the item sale price only, excluding shipping and tax. | 6.67% |
| Commission, Coins & Money The one category Whatnot publishes at a lower rate. | 4% |
| Payment processing Charged on the whole order total, which includes buyer-paid shipping and buyer-paid tax. | 2.42% + £0.25 |
| 0% commission above A limited-time promotion in qualifying categories. Payment processing still applies to the full amount. | £1,500 |
| VAT on fees VAT is charged on Whatnot fees. The 20% default is the rate used in Whatnot’s own published example; your country’s rate may differ. | 20% |
One table, several places
Whatnot publishes one fee table for the EU and the UK together, so a UK seller and a German seller are quoted the same percentages. That table is genuinely different from the one covering the United States, Canada and Australia, which is why an American calculator gives a UK seller the wrong answer.
About the pounds
Whatnot publishes this table’s flat transaction fee as 0.25 in euros or pounds, so a UK sale is charged 25p. The percentages do not depend on the currency at all.
Tax at checkout
The examples below add no sales tax on top of the sale, because UK prices are normally quoted with tax already included. The VAT that costs you money here is the VAT on Whatnot’s own fees, and that is on every line. If tax is added on top of your sale at checkout, put the rate into the calculator and watch the processing fee rise, because the percentage is charged on the tax too.
£25 single card, buyer pays £3.50 postage
The bread-and-butter UK auction lot. Commission is the larger of the two fees, but not by much. You keep £21.87 of £25.00, an effective rate of 12.5%.
You take home
from £25.00 of sales. Total cost £3.13, an effective rate of 12.5%.
| Sale | |
|---|---|
| Sale price | £25.00 |
| Fees | |
| Commission (6.67%) | −£1.67 |
| Payment processing (2.42% + £0.25) | −£0.94 |
| of which flat transaction fee | £0.25 |
| of which charged on shipping and tax you never keep | £0.08 |
| VAT on fees | −£0.52 |
| Total fees | −£3.13 |
| Take-home | |
| You keep | £21.87 |
Every scenario, computed
| Scenario | Fees | You keep |
|---|---|---|
| £25 single card, buyer pays £3.50 postage | £3.13 | £21.87 |
| £40 item, you cover the £4.99 postage | £9.66 | £30.34 |
| £150 sealed box, buyer pays £6 postage | £16.84 | £133.16 |
| £500 coin (Coins & Money) | £39.00 | £461.00 |
How UK compares to Whatnot's other fee tables
Whatnot publishes three tables in total. Every difference below is computed from the same schedule this page prices with, so none of it is an opinion about which region has it better.
US, Canada, Australia
- Commission, most categories6.67% here, 8% there
- Payment processing rate2.42% here, 2.9% there
- Flat transaction fee£0.25 here, $0.30 there
- Tax charged on Whatnot fees20% VAT on fees here, No published rate there
Japan
- Commission, most categories6.67% here, 8% there
- Payment processing rate2.42% here, 2.9% there
- Flat transaction fee£0.25 here, ¥50.00 there
- Tax charged on Whatnot fees20% VAT on fees here, 10% JCT on fees there
Questions UK sellers ask
What are Whatnot’s seller fees in the UK?
Commission is 6.67% of the item sale price in most categories and 4% on Coins & Money. Payment processing is 2.42% of the total order value plus a flat 25p per transaction. VAT is then charged on those fees at 20%. On a £25 card with £3.50 buyer-paid postage, that is £1.67 commission, £0.94 processing and £0.52 VAT, leaving you £21.87.
Are UK Whatnot fees different from US fees?
Yes, on four of the five published lines. UK commission is 6.67% against 8%, processing is 2.42% against 2.9%, the flat fee is 25p against 30 cents, and the UK pays VAT on Whatnot’s fees where the US table publishes no rate for tax on fees at all. Coins & Money is the one row that matches, at 4% in both. A calculator quoting you 8% plus 30 cents is quoting the American table.
Is VAT charged on Whatnot’s fees?
Yes. VAT applies to Whatnot’s commission and to the payment processing fee, and this calculator shows it as its own line rather than folding it into the others. The 20% used here is the UK standard rate and the rate in Whatnot’s own published worked example. It is charged on the fees, not on your sale.
Does Whatnot charge commission on my postage?
No. Commission is charged on the item’s final sale price only, excluding postage and tax. Payment processing is the one that is different: it is charged on the whole order total, so it does include buyer-paid postage and buyer-paid tax. You do pay a percentage on money that goes straight to the carrier, but it is the 2.42%, not the commission.
Is the 25p charged once per order or once per item?
Once per transaction. Whatnot applies fees each time a buyer checks out, and states that fees are calculated separately per transaction even when purchases are later bundled into one order or shipment. Five wins pay five commissions, five percentages and five 25p fees. Combining the parcel saves postage, not fees.
Do I pay Whatnot fees on a giveaway?
No. The buyer pays nothing, so there are no seller fees. You still pay the postage, so treat giveaways as marketing spend rather than as free.
One sale is arithmetic. A whole show is bookkeeping.
This page answers one sale with published rates. A real show is a few hundred sales, plus refunds, cancellations, giveaways and postage, and the fees Whatnot actually charged you are on the receipts rather than in a formula. LiveStreamPro reads those receipts and reports the real commission, the real processing and the real net for every show you have run.
The general Whatnot fee calculator covers every published region and category in one place, and Whatnot seller fees explained is the full write-up. Selling somewhere else? Whatnot fees in Canada, Whatnot fees in Australia.